Staff appreciation goes a long way in the restaurant industry, where employees work unsociable hours…
Back when I wrote for a telecom trade pub, we spent many issues and years reporting on the coming of VoIP; voice over IP. And VoIP did come — to home and business telephones — but not so you’d notice, if you bothered to check, for several years more.
Restaurant marketers who use Facebook might assume that everyone who “likes” their concept will receive all their posts and respond to their offers. But this is not the case; as Facebook has grown, it has stopped making every post automatically appear at or near the top of every follower’s News Feed. Instead, it has instituted “promoted” posts, which ensure that the right audience sees your announcements and promotions, for a fee.
Want to see the future of online restaurant ordering? Browse on over to www.cornerbakerycafe.com, as I did in the course of editing Jennifer Zaino’s fine story on the subject.* I was blown away by what I saw there. The site, designed and built by the Rockfish Interactive digital marketing agency out of Arkansas, had a currency and an up-to-the-minute toolset I’d never seen before in restaurant web sites.