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Marketing

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Creative Marketing Guide For Restaurants

By |February 22nd, 2017|

To be successful in food industry you should make marketing your restaurant a priority. By marketing your restaurant correctly you will engage your customers and keep them coming back. Regular customers are key for business success, with apps like instagram you can encourage clients to share their experience at your restaurant, word of mouth is [...]

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A Beginner’s Guide to Restaurant Social Media Marketing

By |February 17th, 2017|

It’s no surprise that many restaurants boost their marketing efforts with social media. These channels are practically free to operate and maintain and can be used to offer your customers relevant information, showcase food and ambience, while also promoting discounts and special events. Not only is the sheer number of social media users rising – [...]

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Reasons Behind Why Most Mobile Apps Fail & How to Avoid It?

By |February 15th, 2017|

Over the last couple of years, mobile applications have gained much attention of businesses and they are constantly flooding the market. As per the statista.com, the total number of applications in the Apple’s app store are 2 million whereas Google Play Store has more than 2.2 million applications. With enormous options, mobile app users are [...]

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Marketing Blunders to Avoid for Your Restaurant Business

By |February 6th, 2017|

Do you find yourself allocating increasing amounts of budget to marketing every month and are still getting results not proportional to the increased spending? The problem may not be the money. The problem may be that you are making some marketing blunders that are costing you more than you realize. It’s not enough to have [...]

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Boost Restaurant Customer Loyalty in 2017 With CRM Strategies that Pay Off

By |January 13th, 2017|

By Vasilii Diachenko, Founder of LoyaltyPlant   Customer loyalty forms the backbone of every successful restaurant. In 2017 the challenges that restaurant owners and marketers face in connection with brand loyalty are multifaceted. There is currently an ‘engagement crisis’ within the restaurant industry as a whole, and it especially affects the fast casual segment. Yesterday’s [...]

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Drive Revenue by Building a Loyalty Program in Five Steps

By |December 16th, 2016|

  Your loyalty program can be the backbone of your data collection, your customer outreach, and your marketing efforts. When executed well, it can also be an enormous profit-driver for your restaurant. Loyalty programs get a bad rap because they’re overwhelmingly… well, underwhelming. They exist in the form of punch cards, email clubs, and poorly-maintained [...]

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Zapper Certifies Epson POS Printers

By |December 5th, 2016|

Integration Helps Simplify the Process of Mobile Payments in Restaurants – Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, today announced that Zapper, a mobile marketing and payment platform, has certified the Epson OmniLink® TM-T88V-i smart printer and TM-m30 POS receipt printer, to bring an integrated customer loyalty and mobile [...]

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Avoid Restaurant Menu Mishaps with These 7 Tips

By |November 30th, 2016|

Surprisingly enough, one of the most common problems of restaurants is its menu. Whether it’s the design or the number of pages the menu has, it’s certain that menus can be a tricky game to play. Even Chef Gordon Ramsay criticizes the appearance of restaurant menus when they’re just too long and complicated! It’s more [...]

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