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Boost Restaurant Customer Loyalty in 2017 With CRM Strategies that Pay Off

By |January 13th, 2017|

By Vasilii Diachenko, Founder of LoyaltyPlant   Customer loyalty forms the backbone of every successful restaurant. In 2017 the challenges that restaurant owners and marketers face in connection with brand loyalty are multifaceted. There is currently an ‘engagement crisis’ within the restaurant industry as a whole, and it especially affects the fast casual segment. Yesterday’s [...]

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Drive Revenue by Building a Loyalty Program in Five Steps

By |December 16th, 2016|

  Your loyalty program can be the backbone of your data collection, your customer outreach, and your marketing efforts. When executed well, it can also be an enormous profit-driver for your restaurant. Loyalty programs get a bad rap because they’re overwhelmingly… well, underwhelming. They exist in the form of punch cards, email clubs, and poorly-maintained [...]

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Zapper Certifies Epson POS Printers

By |December 5th, 2016|

Integration Helps Simplify the Process of Mobile Payments in Restaurants – Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, today announced that Zapper, a mobile marketing and payment platform, has certified the Epson OmniLink® TM-T88V-i smart printer and TM-m30 POS receipt printer, to bring an integrated customer loyalty and mobile [...]

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Avoid Restaurant Menu Mishaps with These 7 Tips

By |November 30th, 2016|

Surprisingly enough, one of the most common problems of restaurants is its menu. Whether it’s the design or the number of pages the menu has, it’s certain that menus can be a tricky game to play. Even Chef Gordon Ramsay criticizes the appearance of restaurant menus when they’re just too long and complicated! It’s more [...]

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Beacons and Digital Signage: How Restaurants Can Reap the Benefits

By |November 8th, 2016|

By Sylvain Bellaïche   For today’s restaurant patrons, the dining experience transcends food: diners seek out efficient, personalized service. In response, restaurant owners are seeking to drive revenue by integrating their digital marketing and operations strategy. Increasingly, beacon technology and digital signage are playing prominent roles in this initiative. Beacons enhance the personalized dining experience [...]

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6 Savvy Marketing Tools Restaurant Owners Need to Know

By |September 12th, 2016|

The digital marketing landscape is developing at a rapid pace, with new and more advanced software developed each year. As a business owner, it may be hard to keep track, let alone weed out the most useful tools for the particular challenges you are facing. We’ll walk you through a selection of tools that you [...]

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  • The Western Foodservice Expo Reveals Emerging Latino Restaurant Trends

Event Highlight: The Western Foodservice Expo Reveals Emerging Latino Restaurant Trends

By |September 1st, 2016|

The Western Foodservice & Hospitality Expo points to interesting trends in Latino restaurant trends throughout North America. Earlier this week, the annual  Western Foodservice & Hospitality Expo brought together more than 600 vendors and over 8,000 restaurant and food service industry professionals. Over the course of the show's three days, visitors were invited to explore the events [...]

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  • How Pokemon Go is Helping Business in Restaurants

How Pokemon Go is Helping Business in Restaurants

By |July 14th, 2016|

How Pokemon Go is Helping Business in Restaurants Have you noticed something strange in the past few weeks? Everywhere you go does there seem to be a lot more people walking around? Well, there is a pretty great chance that this is due to the latest phenomenon, Pokémon Go. Suddenly, people are noticing higher traffic [...]

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