Restaurant operators are finally starting to take advantage of mobile technology, when it comes to marketing their business.

Studies have shown that almost 90% of smartphone users are searching for food and/or restaurants will convert by the end of the day. This is due to the obvious fact that hunger typically requires satisfaction almost immediately.

The reality for restaurant marketers, is that they are in an industry that is probably the most perfectly suited for mobile searchers.  They can provide the instant gratification that hungry eaters are looking for, using specials promoted specifically through mobile apps for their business and more.  Additionally, a majority of mobile searches, especially for food, are location-based, so restaurants can take advantage of their proximity to hungry customers.

For more on how mobile apps and mobile marketing can grow your business, click the link above.