Over the last couple of years, mobile applications have gained much attention of businesses and they are constantly flooding the market. As per the statista.com, the total number of applications in the Apple’s app store are 2 million whereas Google Play Store has more than 2.2 million applications.
With enormous options, mobile app users are not likely to give a second chance to any app once they did not get a good experience. Approximately 35% of mobile app engagements last less than a minute, signifying users do not take long to make judgments.
In the recent time, mobile apps are becoming the new standard in marketing and an effective way to reach enormous potential customers across several generations. Around the world, there are lots of businesses, who are opting for a mobile application to serve their customers efficiently, but many of them fail to make a successful app.
The mobile apps that made fail to work, but why and what are the reasons behind it. There are different reasons why mobile apps fail and how you can avoid it and make it successful on the web.
Let’s have a look at the different reasons why most mobile apps fail and how you should avoid it:
Wrong App Ideas & Poor Execution
A lot of people have this illusion that their app ideas are wonderful and work exceptionally. We as humans always assume that something is unique and creative only because they have come up with it.
Well, such thinking is quite common among people. If you also have an app idea, you should not start developing it instantly. There is one hard truth about the apps – Most applications are poorly researched and very badly executed.
You can easily that customers will surely love the application and use it often. Can you justify it? Before executing your app idea, you should research the market deeply and check what your competitors are doing. Ensure that you will not waste your time and money on something that nobody cares about.
To avoid this, you should start analyzing the market before you proceed ahead. You can analyze your preferences by going directly to the App Store and Google Play Store. On the web, there are tons of “top popular apps list”; however, you can take those apps with a big deal of cynicism.
Lots of people are trying to sell unwanted stuff. Rather than trying to sell, you can have a look at the free and paid charts in the stores and analyze the list completely. It must be your main aim to analyze them in detail.
After gathering enough data about other apps, you should ask yourself that whether your app idea will work or not. It is better for you to have an instant reality check and come up with a wonderful idea than any foolish idea that doesn’t work.
Google’s Android and Apple’s iOS have very intuitive interface guidelines. Both the platforms are operating in different ways, so making use of different gestures and common buttons or prompts placed in different areas.
Let’s take one example, Android users are familiarized to a back button, which is built into the hardware whereas Apple devices don’t have this. If you fail to account for platform-specific shades, it will affect very badly to the user experience.
At the time of developing an application for multiple platforms, it is essential to develop with platform differences in mind. In case, if your applications don’t do this in right manner, it will result in frustrated end-users.
And an average user will decide in less than a minute that whether your application is worth downloading or not. So, you make sure that when you develop apps for multiple platforms, you consider all those platforms in mind and then develop.
Not Adapting to the Mobile Flow
As we all know that there is a huge different between a mobile application and a website, and enterprises that are accustomed to the latter tend to execute the same kind of user experience into their new mobile apps.
As you have guessed by now, which is a recipe for disaster. The idea behind mobile applications must be quite extensive; however, it can be very simple if you view it this way. Users always expect their mobile applications to be fast, so it means opening the application and being instantly delivered with a solution for what they want to attain.
However, the situation login screen is accepted in the mix. There are various enterprise apps that do not adopt this tactic of presenting content to their user and end-up dragging them through a lot of screens. It all means that fast paced, easy to use concept behind apps and lead enterprise apps to utter failure.
Poor User Experience
In developing an application, there are enormous components involved, which offers a wonderful user experience; however, at the vilest level, your app must need to be intuitive. If users are facing problem while performing some of the basic functions on your app and can’t figure out core functionalities easily, the result is very poor usability.
Here are some of the examples of poor user experience:
- App Performance Issues
- Long Load Times
- Features, which are difficult to access
- Long Registration Processes
You should pay attention to the platform-specific UI/UX best practices. As told earlier, you can ignore these is a costly mistake as each platform has elements, which are creative and their users are accustomed to.
For instance, minimum sizing for tappable controls or swipe gestures will differ from platform to platform with users expecting results from the actions to be familiar and reliable with other platform apps.
So, these are some of the reasons why most mobile apps fail and how you can avoid it. If you have a unique mobile app idea for your business, you should get in touch with a trusted mobile application development company that has a proficient team of mobile app developers to comprehend your idea and turn it into a successful app.