Restaurant Plus is an easy way for people to save money at local restaurants. LivingSocial, the local marketplace to find and share the experiences in your city and beyond, is serving up more savings to its hometown of Washington, D.C. with the expansion of Restaurants Plus. The program offers restaurants another option for building loyal customers, [...]
CiCi's Pizza partners with Punchh in order to develop a brand loyalty app. The popular Texas based pizza chain, CiCi's has announced a partnership with Punchh, a brand-centric mobile customer engagement platform for restaurants. Punchh will be working on a brand loyalty app for CiCi's Pizza which will allow customers to collect punches every time they [...]
Pairing Loyalty Programs with Business Intelligence The benefits of business intelligence tools are numerous, but a very powerful combination is made when they are paired with loyalty programs. Marketing experts have long heralded the value of loyalty programs. And lately, organizations are taking the advice seriously. A recent study by Technomic and American Express found [...]
Putting the Pieces Together for Customer Engagement Technology has enabled the restaurant industry to be much more interactive with its customer base, both online and in-house. The days of calling in a reservation and writing orders on a pad of paper are fast coming to an end, replaced with modern and intuitive forms of operation [...]
Proven Strategies That Can Fuel Customer Retention Rates Customer retention programs are often overlooked and underrated. A study from the U.S. Small Business Administration and U.S. Chamber of Commerce indicates that the cost of acquiring new customers can be five to seven times more expensive compared to retaining one's current clients. Many companies do not allocate enough [...]
The arrival of table-side tablet computers, now surfacing in national chains such as Applebee’s, Buffalo Wild Wings and Chili’s Grill & Bar, could help restaurants boost customer satisfaction, increase check size and improve marketing.