Printed menu boards are out. Digital signage is in, providing your restaurant a way to quickly and easily talk to customers about how their dining experience can be more satisfying.
Browsing: Mobile Operations Management
The arrival of table-side tablet computers, now surfacing in national chains such as Applebee’s, Buffalo Wild Wings and Chili’s Grill & Bar, could help restaurants boost customer satisfaction, increase check size and improve marketing.
Manager Geoff Alexander’s inspiration to adopt self-service kiosk technology came to him when he went to vote in the 2008 election. “…So I walked over to the machine and I thought wow, this is really easy. This would be a great thing for Wow Bao.”
A company called HubWorks has made it easier for bars and restaurants to take the leap into tableside tablets with a combination of on-site iPads and software-as-a-service (SaaS).
A new service from Connected Merchant can tell, by detecting the presence of an app on a smartphone, when specific guests enter or leave a restaurant. More important, it retrieves their stored profile, including photo and food preferences/ allergies, as well as that person’s purchasing history, and overlays the POS screen with it, for hostess/greeter and server to see.
ShiftNote is a web-based digital logbook and scheduling tool. Use it to publish schedules for the entire staff to see, and let them release and pick up shifts online. It runs on desktops and mobiles, so you can approve these changes from anywhere.
Restaurant Management, Mobilized
Altametrics gave us a sneak peek of the mobile version of its cloud-based e*Restaurant management software. It’s rolling out on all reigning platforms at once: native iOS and native Android, tablet and smart phone. In the process, it’s bringing restaurant information out to where it can be acted upon, and giving managers and end users anytime, front-pocket access to formerly back-office tools.