Are you sick and tired of your restaurant’s bottom line? Let’s change that.
Browsing: Social Media
Corner Bakery Cafe tasked Rockfish Interactive (rockfishdigital.com), a digital marketing agency based in Rogers, Ark., with bringing its character and menu to life in the digital space through a website redesign. It had to make users hungry and give them instant means to satisfy their cravings through in-person visits and online ordering. The digital experience that resulted reflects the brand in presenting fresh, ingredient-inspired food, unique menu combinations and friendly neighborhood service.
Restaurant marketers who use Facebook might assume that everyone who “likes” their concept will receive all their posts and respond to their offers. But this is not the case; as Facebook has grown, it has stopped making every post automatically appear at or near the top of every follower’s News Feed. Instead, it has instituted “promoted” posts, which ensure that the right audience sees your announcements and promotions, for a fee.
Between seat of-the-pants familiarity and hard data analysis lies the potential for better use of space, staff , time and inventory.
A combination of online ordering portals, GPS location, field service apps and smart phonepacking drivers—most of them independent contractors—take the hassle of in-house delivery off the shoulders of restaurant operators.
First, three scenes from the loyalty frontier, “pooled” division: i.e., single programs that promote multiple restaurant brands, even if each brand keeps its own measures and rewards of loyalty.