Many restaurants do not fully understand the effect of customer loyalty on their business success. They endlessly spend money on marketing services without taking into consideration the fact that they can increase sales with loyalty programs.

3 Things Restaurants Should Know About Customer Loyalty

Clients come and go every day. Though restaurants usually fail to notice the people who go there on a regular basis. Gaining repeat customers shouldn’t be taken for granted, because loyal customers are key to the success of your restaurant, even if you do not know it yet.

Read on to learn the 3 things restaurants should know about customer loyalty-

Increased Sales
One of the benefits of using loyalty programs for your restaurant is that you have an opportunity to remind your current customers about your business by sending them coupons or promotional content when they are in process of deciding what to have for dinner. Being able to do so helps you instantly influence the customers’ choice which increases your sales by bringing them back.

Also, customers who are already familiar and satisfied with the service you provide, are more likely to use these coupons and promotions. They usually spend more money than the new customers, and you have a higher chance to sell something to your existing customers rather than to the newcomers.

Word-Of-Mouth Marketing
It is easy to attract new customers to your restaurant with word-of-mouth marketing. However, it is only possible when you build a base of loyal clients. The best way to do this is to have a customer loyalty program to keep your existing customers and utilize them as a way to attract new ones.

Customer loyalty software and mobile app Say2B is one of the best solutions for restaurants. It is affordable for any type of business, and it drives immediate results. This program lets you reward your customers with coins, gifts, and discounts, which make your customers feel satisfied. Say2B also sends notifications with personalized, targeted messages that create a sense of communication on a more personal level. Happy customers will talk about your restaurant with their friends and family, and will encourage them to visit - this is what word-of-mouth marketing is all about.

Improved Reputation
Even if you don’t know it yet, customer loyalty programs play a huge role in improving a restaurant’s reputation. Today, people read online reviews before going anywhere to eat. They are checking both positive and negative reviews concerning the food, the atmosphere or the services you provide. This means you need to provide fantastic customer service if you want customers to stay loyal.

Luckily, loyalty programs will help you with managing your restaurant’s reputation and brand as well. Rewarding your customers with different gifts or discounts makes them feel appreciated and valued. This will result in many positive online reviews about your restaurant, which will attract new customers, and improve company reputation.

To learn more about the importance of and how to build and improve customer relationships, check out Say2B’s “7 Killer Ways to Build Customer Relationships” article on the Hubworks Blog!