
5 Social Media Trends Your Restaurant Needs to Follow in 2019
Today, social media is often the first place people go to find a restaurant’s menu, hours, and reviews before heading out. Let’s look at some effective ways to utilize social media for your restaurant and keep your chairs filled in this new year.
How Social Media Impacts Restaurants and Their Visitors
Social media is an important tool for any business to utilize. But when it comes to places to dine or have a drink with friends, it’s absolutely crucial. It is now imperative for restaurants to be on social media in 2019.
The use of social media continues to increase more and more with every passing year. This platform provides a unique opportunity to stay laser focused on your target audience and connect with your customers in real time.
Social media allows your customers to connect with you and your business on a more personal level. People who feel a personal connection to your restaurant will be your most loyal customers and establishing personal connections will go a long way in helping you generate buzz for your restaurant.
You could have the best bowl of pho, pizza, or fish and chips in the game, but if only a handful of people are coming in each day to order them - you’re failing.
This is why it’s essential to strike the perfect balance between your product, service, and marketing. Your restaurant’s social media game needs to be just as good as your food, atmosphere, and service. According to Social Media Monthly, 75% of consumers have used Facebook to decide which restaurant they’ll eat at. This is consistent with numbers across several other social media channels. The influence of social media on purchasing and dining decisions is only rising higher with every passing day.
Now that we’ve established the importance of social media for your restaurant, let’s delve into the importance of knowing who your target market exactly is before you start marketing. Take the time to laser focus on the demographics of people you have coming into your establishment, the people you WANT to come in, and their interests. You want to make sure you’re connecting with the right audience.
Effective Strategies to Utilize for Your Restaurant
Overall, when you’re creating content for your social media get creative and have fun with it. This creativity should reflect on all your social media pages and help you stand out from the clutter. There are several proven strategies to increase engagement on your posts and get more people to come to your restaurant. These strategies help you to effectively utilize social media and have more time for what is important - running your restaurant.
Let’s take a look at some strategies to utilize going into 2019 that will boost your sales and social media following. We’ll also check out some restaurants that have successfully used these tactics.
Strategy #1 - Double Down on Instagram
Instagram is hands-down the most effective social media platform for restaurants because it gives you the perfect opportunity to showcase your products. Not surprisingly, it ranks as the number one social media app for engagement with restaurant brands. More than 93% of people claim that the visual appearance of a product influences their purchasing decision. People want to see pictures of your scrumptious food, inviting decor, behind the scene clippings of your kitchen, etc.
You should double your focus and effort on Instagram as soon as possible. This will allow you to tap into the reach and power of social media faster than any other platform. Also, utilize relevant hashtags for your Instagram posts. The use of hashtags alone can increase engagement by 12.7%.
- How Do I Do It? - The greatest call-to-action a restaurant can have is by posting mouthwatering pictures of your food. Spend some time taking some great photos of selections from your menu, especially the newly added ones.
Now that you have some great content to start utilizing, use a common theme and filter within your pictures; this will help provide consistency and give your brand a distinct angle that people look for. You can achieve this through the use of great visual tools, like PosterMyWall, that provide thousands of professionally designed templates for a variety of themes. Simply select a template that you like, customize it for your restaurant, and download.
After creating your content, use an Instagram scheduling and analytics tool like Hopper to schedule your posts for the week. It is much more effective for you as a restaurant owner to spend one-hour planning and strategically scheduling your posts for the upcoming week versus spending an hour a day in between other tasks to try and figure out a quick post for that day.
- Who Does It Well? - Botolino Gelato
Botolino Gelato in Dallas, TX has mastered their social media marketing. They combine a creative mix of Instagram posts that contain pictures of their new flavors and specials, but also user-generated content. This routinely drives in higher levels of engagement for their brand.
Strategy #2 - Utilize Engaging Video
As seen in the previous example, engaging with customers on social media is key to a restaurant’s success. Videos consistently have the highest percentage of engagement, so this type of content should make up a large percentage of your posts on social media. Also, try to utilize the Live Video features on social media to show your audience sneak peeks from your restaurant and establish that personal connection. According to Facebook, the average person spends 3 times more time watching a live video than one that isn’t live.
If you are consistently posting engaging content for your target audience, you will stay on the top of their minds and subsequently drive in more and more traffic toward your restaurant.
- How Do I Do It? - Creating spectacular video content is much easier than you think! You can simply browse through PosterMyWall’s professionally designed video templates to create engaging commercials and other video content for your social media platforms in minutes only. Make your food come to life through your video content and draw in customers faster than any other form of advertising or content.
- Who Does It Well? - Kinfork BBQ & Tap
Videos can provide a unique look and perspective for your restaurant. Kinfork BBQ & Tap in Schaumburg, IL has consistently utilized video to draw attention to new specials or offerings. One example was when they creatively rolled out their new menu and gave their audience a visual tasting. This generated some of the highest numbers of engagement Kinfork has seen to date.
Strategy #3 - Stay Immediate
The first thing your customers see when they go to your social media page should not be a post about last week’s dinner special. Timely posts, like your new special for the night, video from a recent event, or announcing a limited-time discount only for your social media followers are smart ways to sell immediacy. After all, you probably wouldn’t be happy if you went on a restaurant’s social media page, saw a 15% off coupon code, but found out it expired last Friday?
- How Do I Do It? - Utilize powerful social media planning tools like Social Report that can help you plan out your social media posts for the week, while you plan your specials for the week. This will help ensure you are posting about all of your specials and events in a timely manner across all platforms.
- Who Does It Well? - Nekter Juice Bar
Nekter Juice Bar out of Costa Mesa, CA consistently posts daily social media updates that are visually appealing and bursting with color. They also change their color palette monthly, pairing their brand color with a seasonal shade to support their message of “it’s more than just juice, it’s a healthy lifestyle.” Nekter also utilizes a hashtag with their brand (#livethenekterlife). This helps them consistently attract hundreds of likes per post and dozens of comments.
Strategy #4 - Display Your Menu
People like to have an idea about their options before they come in to eat at a restaurant. It’s crucial that you display your menu on all your social media platforms in an appealing manner.
Focus on good menu design, as your customers will remember you for it. Get creative and display your menu regularly across all your social media channels. As you add new/seasonal items to your menu, make sure you schedule announcement posts on your social media platforms simultaneously.
-How Do I Do It? - You can create stunning menu designs for your social media with beautifully designed templates. Tools like PosterMyWall provide everything you need to create menu designs, under one roof. Once your menu is ready, add it to your Facebook page and all other social media platforms. A stunning menu that is easily scannable will definitely set you apart from your competition.
- Who Does It Well? - Iota Brew Cafe
Iota Brew Cafe in Los Angeles consistently gets great interaction and responses on their social media accounts. Anytime they have new offerings on their menu, or announcements to make, they have a great-looking social media post to go along with it. Iota sticks with a vintage look for their menu design and people absolutely love it.
Strategy #5 - Converse With Your Customers
Social media is the perfect place for your customers to not only talk to you but to talk about you. Have fun with making it more personal. Starting a conversation on social media breaks down any perceived barriers between your restaurant and your customers, makes you more “real,” and will lead to even more interactions in the future.
- How Do I Do It? - Make sure you are consistently checking social media sites for mentions and comments about you and your restaurant and reply to every single one of them. It is important that you reply with individualized and customized responses to each person. You definitely do not want to use template responses. Not personalizing your responses and showing your followers a canned response each time is one of the quickest ways to alienate yourself from your customers. Restaurants who respond timely to customers on social media will generate greater buzz as more than 71% people say they’re more likely to recommend a company that responds quickly to them on social media according to Forbes. Tools, like Mention.com, help you stay on top of all your brand mentions and comments on social networks, news sites, forums, blogs or any web page.
-Who Does It Well? - Dunkin Donuts
Dunkin Donuts is always thinking outside the box when it comes to connecting with their audience on social media. Despite being such a large corporation, they still create a hometown feel that you can relate and connect with. In this example, Dunkin Donuts provides an individualized and signed response to customer praise with their signature “DD” and a plug to their seasonal Pumpkin Swirl offering. In one fell swoop, they connected with a follower, showed that their brand is still “real,” and brought attention to one of their latest offerings.
Wrapping It All Up
With 2019 fast approaching, this is the perfect time to step back and evaluate the new opportunities for your restaurant’s social media marketing. Take the time to see where you currently lack and how, with just a couple of tweaks, you can kick up the creativity.
Social media is the first place diners turn to when deciding where to eat and what places they should be raving about. A negative review on social media can break your restaurant, and a positive review can up your game like nothing else. You can set your restaurant up for success by staying consistent in your posting, using stunning visual displays, showing off your great looking menu, and interacting with your followers on a continual basis. Build your stack of social media marketing tools to include Poster My Wall, Hopper, and Mention, and you’ll cover all the bases you need to help fill your restaurant in 2019!
You May Also Enjoy
Plan ahead for success during the Memorial Day weekend by strategically ordering, collaborating with suppliers, and taking advantage of holiday-spe...
Sporting events can increase revenue for restaurants through increased foot traffic, higher sales of food and beverages, and potential for repeat b...
Vegetarian restaurants promote sustainability and healthy dining through technology, diverse plant-based options, and support for local farmers. Th...
In a fast-food world that’s increasingly focused on speed and convenience, Drive Thrus are becoming more popular.
A seasonal restaurant menu has many advantages, but the top four are listed here.
With employee management software you can keep tabs on your team and your payroll without driving yourself crazy.
Digital signage has come a long way since tube-lit marquees. Here’s how its new avatars can raise restaurant revenue.
While the game is the main attraction of Super Bowl Sunday, the delicious food that is enjoyed is a close runner-up.
The last thing you’d expect a Wifi system to do is build brand loyalty, but it can. This article tells you how.
Catering is a great way to expand your business, particularly when you serve your own neighborhood.
Show your customers a good time this Valentine’s Day by making sure everything is on point. Here’s what to focus on.
If you haven’t heard of Angel Shots, it’s time to catch up. They’re not Liquor Shots, but you should be serving them.
Are you looking for a food handler course to help you get ahead in the food industry? Here are five of the best ones.
A survey carried out by Piper Sandler revealed that Chick-fil-A is considered a favorite by Gen Z. The survey is packed with information about Gen ...
The announcement by Capital Tacos comes just two months after the Tex Mex restaurant chain announced plans to start a franchise program. This initi...
Following the incredible success of their Happy Meals for kids, McDonald’s recently announced the launch of the Happy Meal for adults. What goes in...
New technologies are emerging that are transforming the food industry, making it more efficient, sustainable, and safe. Here are the some of the mo...
Olive Garden’s Never Ending Pasta Bowl brought back for the 25th anniversary of the deal and priced at $13.99, is valid only till November 20, 2022...
Reef Technology, the kitchen brand company, recently lost a number of partners such as Burger King, Popeyes, Jack in the Box, and Del Taco. The com...
Some of the most loved and iconic restaurant chains in the United States have shut down hundreds of locations over the last few years. Subway and R...
The pizza chain is offering patrons who order the burger till October 31 a free 7-inch pizza that can be redeemed on their next visit. The burger w...
Chipotle Mexican Grill is required to pay nearly $8 million in labor law violations. This is the second case regarding child labor laws violations ...
Texas Roadhouse is the latest to join the growing number of restaurants that have created and sold merchandise as a way to engage with customers. T...
Several struggling pizza chains, such as Pie Five and Pizza Inn, are bouncing back with greater gusto to reclaim their share of the market! Many ha...
The new plant-based Carne Asada steak by Taco Bell in collaboration with Beyond Meat is the first of its kind in the quick service industry. The pr...
Move over, full-sized cocktails. It’s time to make way for their mini counterparts. That’s right, mini cocktails are the big new bar fad, and for g...
Panera is testing automated voice ordering at two of its restaurants in Upstate New York. Panera is only one of the many in the food and beverage i...
Raphael Perrier, co-founder of Kahwa Coffee Roaster, has stated that the expansion plan through franchise has been in the works for five years and ...
Before the Seattle deal was announced at the end of August, the California-based grilled chicken chain, El Pollo Loco, also announced plans to expa...
Virtual brand MrBeast Burger, helmed by YouTuber Jimmy Donaldson, who runs a channel by the same name on the video-sharing platform, set up its fir...
If you’re planning on giving your restaurant an overhaul, here are some design ideas to make your space more inviting and efficient. Your business ...
Donut giant Krispy Kreme is positive about the success of its hub-and-spokes model and believes that it will continue to grow. Its stock prices rec...
The legendary Taco Bell and the New York-based dessert company, Milk Bar, have joined forces to create the all-new Strawberry Bell Truffle. Milk Ba...
After a complete revamp of the menu, Subway is now planning to set up automatic meat slicers at all 22,000 of its locations over the course of a ye...
New to the foodservice industry? About to launch your own business? Grab one of the books on this list, sit back with a cup of coffee, and learn th...
There are few things more fun for a food enthusiast than exploring different museums dedicated to this delicious subject. Here are five of the most...
Everyone’s talking about California’s new fast food legislation and what it could spell for the foodservice industry, both in and out of the state....
Paris Baguette’s French-inspired baked goods and desserts are taking America by storm. The South Korean bakery chain has announced expansion plans,...
As more and more consumers turn to a healthier lifestyle, fast food chains have upgraded their salad menus to offer lighter and greener options whi...
The new verification process by DoorDash, the delivery app, requires drivers to determine if the customer is intoxicated or not. It has now raised ...
Amazon has been bullish on its food delivery expansion for a few years now. Back in 2019, it sought to build its own cost-intensive food delivery p...
With edible cutlery, you can cut food safety risks and save costs at the same time. What’s more, these spoons and plates are not just environmental...
Piestro is changing the future of pizza making with their sleek and intuitive automated robots! Check out what these high-tech machines look like a...
After the success of the Fancy Like’ campaign, Applebee is now rebranding itself as a music-oriented brand that is affordable and convenient. It is...
The flexitarian diet has been gaining popularity as more and more people are looking to reduce their meat consumption. Here’s the lowdown on this d...
If you hate waiting in line for your food, here’s some good news. A new type of food delivery system could be coming to a restaurant near you, and ...
Chipotle’s investment in research for innovative tech highlights the growth of AI tech in the restaurant industry. There are many great outcomes to...
with as many great up and coming chefs as America, it can be hard to keep track of who’s who. But if there’s one thing we can all agree on, it’s th...
In the quick service restaurant industry, it is often the young men and women who are taking their business to the next level. Here are ten rising ...
We’ve all been to a restaurant and had to wait an eternity for our food. Well, what if there were robots that could bring us our food? That’s right...
Food lockers are becoming increasingly popular as a food delivery option. Here’s how they work- customers order food from their favorite restaurant...
The cold brew coffee has been gaining popularity recently. It has become a staple in today’s menu. In this article we dive in-depth to know more ab...
Mobile apps are the new business card. They provide your brand with instant recognition and awareness, which helps you communicate more effectively...
Tackling climate change is crucial and one way is to reduce carbon emissions. The food and beverage sector will see more demand in the future. Henc...
As the food truck industry continues to grow, it’s important to make sure your business is successful. Food trucks have risen in popularity in the ...
A growing number of restaurants and commercial food retailers are adopting new technology to make their operations smoother. It also means an incre...
If you’re a restaurant owner, you know that one of the most important things is to retain your patrons and one way to do that is to offer subscript...
As the restaurant industry continues to face challenges, many are looking at subscription models as a way forward. Let’s look at how restaurants ar...
Are you looking for employees you need to hire? Are you finding it difficult to bring in the candidates you need? Check out these five secrets to h...
The world is facing a food wastage problem. Every year, over 1.3 billion tons of of food is wasted and it’s costing the global economy billions of ...
As the United States grapples with the issue of abortion, restaurants across the country are responding to the Roe v. Wade decision. There are many...
The restaurant industry is constantly evolving and changing. New trends in restaurant technology are always emerging that can help restaurant owner...
NFTs and cryptocurrency can do a lot for restaurants. They can help with marketing, loyalty programs, and even payments.
There have been some considerable permanent changes in the restaurant industry has been one of the hardest hit by the pandemic. Indoor dining and i...
Triggered by the pandemic, two years of continuous turmoil across industries has led to an acute labor shortage. It isn’t good news. But there’s ho...
If you’re like most businesses, you’re always looking for ways to reduce costs. But what if we told you that there’s a way to reduce labor costs by...
There are many hurdles that keep restaurant chains from becoming the employer of choice. Ranging from the negative connotations to lack of personal...
Keeping your hourly employees happy and productive is a constant challenge for any business. So, to help keep your staff satisfied and loyal, here ...
Business model slides showcase a startup’s marketing and financial strategy to investors so funding can be obtained. Read more about the slides to ...
Acquiring funding from third-party investors is required for startups and small companies. Here are 8 creative ways to gain funding for business gr...
Business risk impacts each organization if there is no enterprise risk management plan in place to mitigate disruption. Here are the 7 types of bus...
Restaurants and grocers can reduce food costs and increase revenue by following a set of best practices. Here are the top tips to decrease food cos...
Work time is very valuable. Employee time theft occurs when workers steal time, money, or information. Here is an overview of employee time theft a...
Speed of service is the amount of time it takes a restaurant to serve its diners. By following the best practices to improve speed, more sales can ...
Businesses need to streamline operations and eliminate inefficiencies to achieve operational effectiveness. Here are the best practices to optimize...
Digital signage kiosks provide interactive experiences for the customer, and offer a unique way for companies to analyze information, build brand a...
Restaurant forecasting software collects data from historical and real-time transactions to detect future sales patterns and predict potential outc...
Developing a well-defined restaurant organization strategy will ensure that perishable goods, like meat and produce, are properly stocked and food ...
Restaurant loyalty programs reward members for visiting and making purchases, improving customer engagement, foot traffic, and sales.
Electronic menu boards provide ample opportunities for restaurants to improve sales and draw in consumers through impressionable visuals, board tem...
Perishable goods, such as produce, dairy products, and raw meats, require proper transportation methods that will guarantee their freshness.
Food supply chain visibility improves inventory management and optimizes relationships with customers. Here is an overview of visibility benefits f...
An optimized food management system allows operators to streamline inventory management, logistics, and prevent food safety problems. Here are the ...
Maintaining operational efficiency in restaurants entails managing several operations, such as employee, customer, inventory, and workflow control.
Utilizing technology solutions and data analysis to improve supply chain management will prevent illness, streamline supply chain processes, and in...
Understanding and controlling the 4 major sources of restaurant costs will help businesses protect their bottom line.
Implementing a plan to manage food waste will help the restaurant industry boost its profitability, save money, and streamline operations. Here are...
By learning the causes and prevention methods of food spoilage, restaurants can minimize their food waste, improving efficiency and profitability.
Self-ordering kiosks are becoming increasingly popular among modern restaurants. With this technology, restaurateurs can ensure quick service and a...
Digital menus utilize videos, graphics, and customized messaging to inform customers about menu items, display company information, and offer promo...
Restaurant operations include all front house and back house day to day activities.
Restaurants that understand the cost of goods sold can better manage, regulate, and source their inventory to increase turnover and reduce food was...
By choosing the appropriate restaurant food storage containers, establishments can streamline preparation and inventory counts while reducing food ...
From cafes to sports bars, small businesses can improve their capacity by using restaurant design ideas that maximize available space through layou...
A restaurant newsletter gives businesses the chance to offer their audience customized content, while driving customer engagement, new leads, and o...
Restaurants must depend on the efficiency of their supply chains in order to meet customer demand. Find out how to optimize the restaurant supply c...
A cafe POS system provides the security and payment processing features necessary to orchestrate daily operations for small businesses and large ca...
Avoiding cross contamination is crucial to preventing food poisoning and foodborne illness outbreaks.
Food safety is a non-negotiable component of any food business. All food professionals should have the knowledge to properly implement food safety ...
Restaurant accounting is an essential process that every establishment needs to determine its financial health and profitability.
Understanding restaurant profit margins is extremely vital to the success of any restaurant. Without a comprehensive knowledge of how to calculate ...
Restaurant analytics can increase revenue by providing management with data-based reports on guest experience, staff performance, inventory, sales,...
Business analytics dashboards are an integral component for delivering important business metrics. Here are the best practices for implementing a B...
Discover the key features of restaurant inventory management software, how to monitor food costs, as well as the importance of automation in invent...
Great restaurant management can make the difference between whether a restaurant is successful or not.
Calculating the food cost and using food cost control techniques are crucial for a restaurant’s bottom line.
Biometric scanners and fingerprint identification systems are now being utilized in workplaces all around the United States to track time and atten...
Curbside pickup allows customers to purchase and receive products without leaving their cars, streamlining the transaction process and limiting in-...
An online ordering system can promote a restaurant’s scalability by driving its sales, profits, and traffic through digital exposure.
From new technological innovations in-store to increased reliance on social media campaigns and online ordering services, learn the 10 restaurant t...
To create an ideal relationship with restaurant vendors, food service businesses must understand the key actions to take in order to establish a mu...
The science of creating an optimal menu will involve calculating prices geared towards driving profits while creating strategically eye-catching de...
Absenteeism, also known as the bottom line killer, can result in lost productivity for any business. The following addresses the causes of employee...
Food waste is a problem that affects all restaurants. However, there are proven strategies available to address this issue, ranging from redesignin...
Learn how to implement the best practices to protect your business and employees, as we understand the consequences of global pandemics.
The restaurant startup business is very competitive and many, unfortunately, close soon after they open. In this article, we’ll discuss three Hubwo...
Some support systems make a measurable difference in owners’ profitability, while others are no more than words in a sales pitch. So how can a fran...
Managing a restaurant or any startup can be a difficult task. Knowing each complicated element that goes into the day-to-day of a manager is a must...
Restaurant managers may feel that they don’t have enough time to pursue advanced business intelligence (BI) analytics. In this article, we introduc...
Are you entering the restaurant business but don’t know if you want to buy an existing restaurant or build your own? While purchasing an existing r...
Learn how to use social media properly, and you can look forward to increased customer loyalty, a better reputation, and a valuable opportunity to ...
Today, social media is often the first place people go to find a restaurant’s menu, hours, and reviews before heading out. Let’s look at some effec...
If you’ve been in the restaurant business for some time, it’s highly likely you’ve seen trends come and go, but, everyone knows quality is always h...
Honey is universally known as a natural sweetener and is composed of natural sugars. Pure honey, in its raw form, is also used as a remedy for vari...
Many restaurants do not fully understand the effect of customer loyalty on their business success. They endlessly spend money on marketing services...
A bagel is made of wheat-based pastry or bread, which is first boiled or steamed before being baked. Once kneaded and shaped, the bagel is proofed ...
Whether you are planning to start a new restaurant business or you already have an established business, there are certain things you must take int...
Not utilizing these tried and true best practices for inventory control has caused many restaurants to fail before they ever get a chance to thrive...
Storytelling is a powerful marketing strategy that builds trust and helps you connect with your clients. You need to leverage your brand story to e...
The restaurant management software you use is essential to your business’ success. Many owners and managers get caught up in the human aspect of ma...
As you grow older, you may begin to notice that you suffer more from common ailments, like the cold and flu, during the colder seasons. To combat t...
While Thanksgiving is often associated with food, loved ones, and overly full stomachs, if you’re hosting Thanksgiving, it can also be correlated w...
Your food runner is one of your most important restaurant employees. Choose the right food runner, server, waiter, and waitress to be the collectiv...
Sunflower oil is a healthy option for all your favorite recipes as it’s valued for its light taste and frying performance. High in Vitamin E, Sunfl...
You need to be on Google. It’s the largest of all search engines, and it is proven to help restaurants boost their business. Let’s take a look at s...
Whether you are running late or not feeling hungry, no reason justifies skipping breakfast. Your body needs energy, which is obtained through food,...
Every bar is different, but one uniting element is the need for inventory counts. With an inventory management app, such as Zip Inventory by Hubwor...
Do you enjoy seafood, like crab and lobster, but struggle with being able to eat it because of the shell? Combat this problem by learning how to br...
A quality restaurant POS system can be utilized to help users better understand their business’ performance and improve upon vulnerabilities, by pr...
As I slowly ascend the vibrant and healthy moss-covered hillside, I methodically scan my immediate vicinity with a patiently focused gaze. It doesn...
Shortcuts aren’t always a bad thing. When it comes to running a restaurant, you need to find ways to get tasks done quickly without sacrificing qua...
There are so many food holidays in a year and with a little creativity here and there, any restaurant owner or manager can attract more customers a...
Surprisingly, one of the most common problems of restaurants is its menu. Whether it’s the design or the number of pages the menu has, it’s certain...
Zip Clock, from Hubworks, is being honored as this year’s Editor’s Choice Award for it’s affordability and advanced functionality.. Zip Clock is a ...
CREAM founder and co-president, Gus Shamieh, tells us the whole story.
Scheduling solutions are garnering a lot of interest lately from operators. Due to a perfect storm of rising wages, health care costs, and employer...
With eRestaurant 2018, Altametrics continues to break new ground.
When subzero temperatures start creeping in, ice cream shops tend to see less and less customers walking through the door. So, here’s the big quest...
Having the knowledge of how much your food costs you to sell is critical to running a successful operation. Your food cost percentage should be ut...
Millennials are claiming their stake as the most engaged group of diners yet. They go out to dinner more often than their predecessors ever did, an...
A lot has been written about how to manage Millennials versus Baby Boomers. And that’s valuable information – for many employers, the differences b...
Restaurateurs need to ensure that food safety is top of their agenda when they open their business. Their commercial kitchen, and all areas of the ...
The restaurant industry is rising and expanding again with the support of cutting edge technologies. This signifcant increase of technology has bol...
Before you place incoming meat, poultry, or seafood in its rightful storage, a proper inspection following a detailed guide should take place. This...
Restaurant security should be one of the biggest priorities for owners of a restaurant operation, especially when you consider how much cash and cr...
The menu is a main driving force in getting customers in the door, and they want to pay for the quality they are receiving. The prices on the menu ...
Managing staff is both the most complex and rewarding part of becoming a restaurant manager for the first time. You have a vision for how you want ...
Off-premise orders are driving growth for restaurants, so how can you get your share? Adding catering to your business is one way to go. Sound inti...
Food has long held its rank in the business setting. Increasingly, however, companies are moving beyond taking a decision maker out for a nice meal...
One of the best ways for restaurateurs to improve their business is to listen to their customers and take their opinions on board, whether they are...
Restaurant owners and managers are really starting to feel the effects of a rising minimum wage and increased labor costs. Today, more and more res...
Point of sale (POS) systems have given the restaurant industry a huge boost over the last few years, and as the technology continues to develop, so...
In order for your restaurant to run smoothly during every service, the right equipment has to be in store and on hand so that your servers can deli...
Your menu is your moneymaker, which means it plays a huge role in attracting guests to eat at your restaurant and consider it their usual haunts. Y...
CKE Restaurants CEO Andy Puzder loves the company’s flirtatious TV spots, he hates big government, and he gets why his 23-year-old son wonders wher...
Taco Bell has managed to successfully captivate the attention of Millennials everywhere and they continue to gain their loyalty. How has the once s...
One of the biggest emerging trends in restaurants is the return of the communal table. Communal tables are long, shared tables where people are typ...
Who can resist a sweet, fluffy, doughnut? With flavors like huckleberry and maple bacon being served up fresh every hour, Sidecar Doughnuts in Sout...
The Denver-based fast-casual chain has millions of followers — but that doesn't stop them from going all-in with customers on social channels.
I was lucky enough to sit down for a Q&A with one of Popbar’s founders; Reuben BenJehuda to indulge myself in some of the techniques the chain ...
How Corner Bakery Cafe sifted OT out of its restaurant payrolls with a pull-no-punches, intelligent timeclock solution
RMagazine had the pleasure to sit down and pick the mind of Elie Ayrouth, the founder of Foodbeast, the “TMZ of food news.” He has his head down w...
The expeditor is your sentry at the kitchen window, the human linchpin who operates where the expectations of the seated customer — in terms of foo...