Healthy Dining Names Champion New PR Agency of Record
Leading Dallas-based firm engaged to expand next-generation nutrition platform
Among the most importance uses of public relations is that, when done right, it can be a very effective way to boost a company’s credibility. Healthy Dining, the world’s most experienced lifestyle marketing and technology provider for the restaurant industry, announced today that the company has engaged Champion as its Public Relations Agency of Record.
“Never before has health, nutrition and sustainability been in the hearts, minds and appetites of the American restaurant consumer as it is now,” said Anita Jones-Mueller, CEO and founder of Healthy Dining. “Healthy Dining is greatly expanding its reach with restaurants and consumers, and we are thrilled to partner with Champion as our public relations agency. Champion has a great reputation for creativity as well as deep media relationships. Their impressive team works passionately to help us achieve our PR initiatives.”
Founded in 2002 by veteran marketing executive Ladd Biro, the agency has experienced exponential growth since late 2011, when Biro partnered with entrepreneur Eric Spiritas, a business development pro. Champion now ranks among the nation’s largest PR agencies in the restaurant space, representing such blue-chip brands as Raising Cane’s Chicken Fingers, Taco John’s, Pei Wei, Nestle Toll House Café, Fazoli’s, Walk-On’s Bistreaux & Bar, Garbanzo Mediterranean Fresh, Rave Restaurant Group, Front Burner Restaurants, FreeRange Concepts and Firebird Restaurant Group. The agency’s clientele spans a wide array of industries including high tech, sports and entertainment, event production, and not-for-profits.
“We’re thrilled to be selected by Healthy Dining at this exciting time as Anita and her team continue to grow and make a healthy impact on our nation,” said Biro. “We can’t wait to get the word out far and wide to the industry as well as to nutrition-conscious consumers across the nation.”
Healthy Dining’s HealthyDiningFinder.com web and mobile site is the only search engine and inspirational source of its kind, providing personalized dining-out recommendations and nutrition information, improving the quality of ingredients restaurants serve and making sure restaurants comply with new menu labelling regulations.
Healthy Dining’s services include nutrient analysis, allergen and gluten identification, and validation of attributes such as “organic,” “clean,” “vegan,” and other terms.