When done right, employee promotion can boost company growth.

On The Border Mexican Grill & Cantina has promoted Rebecca Miller to Senior Vice President of Marketing. In her new role, Miller will oversee all Marketing initiatives as well as Culinary Innovation, Guest Relations and Catering. She reports to Matt Hood, President and CEO of On The Border.

“Rebecca brings a powerful combination of brand building skills and business acumen to On The Border,” said Matt Hood. “Rebecca’s work-ethic, teamwork and consumer-centric focus have helped make On The Border a stronger company and we are looking forward to the impact her leadership will continue to make on her team and the brand.”

“On The Border is a very special company and I am honored by the opportunity to lead such a talented team as we work to revitalize, evolve and differentiate the brand and expand our leadership position in the industry,” stated Miller.

Prior to joining On the Border two years ago, Miller held leadership positions in marketing and brand management with Pizza Hut, Inc., and began her career in advertising at JCPenney Company, Inc. Miller is regularly invited to her alma mater, the University of Oklahoma’s Price College of Business, as a guest lecturer and has been active in the university’s alumni-student mentoring program. She holds a Bachelor of Business Administration degree in Marketing.

On The Border Mexican Grill & Cantina is the world’s largest Mexican casual dining brand.